All successes start with a plan. If you want your marketing campaigns to return on your investment, whether that investment is time or money, you need to create the roadmap to get there.
Developing a plan for your email campaign is important for a variety of reasons. One, it forces you to consider all of the elements of the campaign and how they work together. Having a written plan can also keep you on track so your campaign launches on time. And finally, creating a plan will help you define your purpose and solve any problems beforehand.
Writing your plan doesn’t have to be difficult. In fact, you need only answer the following questions to develop a execute a successful campaign.
1] Who Is Your Target Audience?
You’ll need to define who your target audience is. An easy way to do this is to look at your current best clients and figure out what these people have in common. Look at their interests and how they engage with your content and offers. When you’ve done this you will now have a profile of who and what your ideal consumer is. Create an email campaign with them in mind.
2] What Do You Want Your Audience To Do?…